Your business card is the physical and tangible paper representative of who you are and what you do. You want to get this right the first time, because sometimes you don't get a second chance at making a first impression. Here are 5 tips I wish everyone would heed before designing a business card.
- Keep it Simple. Do not try to put everything you do and every possible way to get a hold of you on your business card. You will end up with a cluttered mess. Feeling bombarded with too much information is the last thing you want to press upon your prospective clients. They get that all.day.long. with the news, social media, spam emails and every other information overload portal. Your business card will appear as a breath of fresh air with a simple logo, your name, and one or two ways of connecting with you. The first rule to impressive business cards is to keep it simple.
- Keep it Spacious. Do not blow up your logo or your fonts to fill up all the space on your card. The same principle applies, don't overwhelm your prospects. Give your prospects an easy feeling that you have it all together and you are not going to confuse them with too much information by giving your card plenty of negative space.
- Keep it Neat. Do not use all sorts of crazy fonts or a variety of fonts on your card. This is again confusing, difficult to read, and usually it's just plain ugly. Choose one font, at the most two, and make sure they are neat, clean, and easy to read fonts, and unless you run a daycare business, stay away from ComicSans and other cartoon looking fonts.
- Establish a Focal Point. Your logo should probably be your focal point. You don't have to place it in the center. It can be on the left or right side, but it should have plenty of negative space around it and in a prominent place on the business card. Think of your focal point as your main focus and make it a clear impression which sticks in the minds of those who hold your card. Your prospect should know who you are and what you are all about in one to two seconds with no ambiguitity.
- Spring for Good Paper. Your prospects will get the feel for your solid business practices with a good, solid, sturdy paper business card. You can't go wrong with high quality business cards by Coolest Graphics. Let us help you select just the right paper for your particular business needs. Each business is unique and interesting. You can communicate your individual skills and assets with the perfect paper selection, and we can help. Just give us a call: 425.656.0574 and ask for Jennifer.
If you need custom designed business cards, help us just a phone call away. Call us at Coolest Graphics 425.656.0574 and ask for Jennifer. I'm here to help you and your business look good.